Cinemark Bows Colombia 6-Plex

SÃO PAULO, Brazil — Cinemark oversaw in December the launches of 19 screens at two sites in São Paulo, Brazil. Dec. 7 brought the 2,600-seat Station Santa Cruz 11-plex; the 1,500-seat Manaus 8-plex bowed 14 days later.Both sites feature stadium-style seating, high-back rockers with retractable armrests, digital sound, wall-to-wall screens and advance online ticketing.An unusual component of the 11-plex will be its “Cinemagico” auditorium, a collaboration with Buena Vista International festooned with the images of classic Disney characters and dedicated to the exhibition of Disney product, old and new. “Cinemark is excited to form such a strong relationship with Disney,” said Cinemark International president Tim Warner. “This alliance will enable us to offer children’s films to our customers and their families throughout the year.”Warner describes the 8-plex, Cinemark’s 28th site in Brazil, as the “most modern multi-screen theatre in the entire northwest region of Brazil.” Cinemark currently operates 2,931 screens in 33 U.S. states, Argentina, Brazil, Canada, Chile, Costa Rica, Ecuador, El Salvador, England, Honduras, Mexico, Nicaragua, Peru and Taiwan.
In Focus - March 2002